Ara is a legal expert specializing in corporate law, governance, and business transactions. His extensive experience in navigating complex legal landscapes and providing strategic counsel has made him a trusted advisor to companies looking to grow, manage risk, and maximize opportunities in competitive markets.

James is an entrepreneur, real-estate developer, and community activist with experience in Hollywood production. Most recently, his passion has been developing Joshua Tree with the intent to foster a strong local community focused on small business owners. Over the past six years, James has been deeply engaged with the Joshua Tree community acting as an ambassador to the short term rental council to San Bernardino county, and is currently serving as a member of the JT Association of Business & Culture. James is actively focused on developing a variety of projects along Sunset Road in downtown Joshua Tree, with a vision that blends lifestyle, retail, entertainment, and wellness.

Andrew is a results-oriented executive known for his leadership in business development, strategy, and operations. With experience spanning multiple sectors, Andrew excels at scaling businesses and fostering sustainable growth. His strategic mindset and entrepreneurial spirit have consistently delivered value across both startups and established enterprises.

Chelsea brings a creative and analytical approach to brand development, marketing strategy, and digital communications. With a passion for storytelling and community engagement, she has helped brands build meaningful connections with their audiences, driving impactful results in dynamic environments.

With over a decade of experience in business operations and strategy, Brian LaFaille brings his expertise in scaling teams and improving customer experience to Joshua Tree Trading Post. Formerly leading customer success teams at various technology startups in Silicon Valley, and most recently at Google for 4 years,, Brian now focuses on building a vibrant, community-driven marketplace in the heart of Joshua Tree. His passion for retail, events, and fostering local business connections makes him an integral part of the Trading Post’s mission to create a unique hub for commerce and culture.