MEET: DANA AND RICH | VERY VERY

Some brands feel like Joshua Tree the moment you see them. Very Very is one of those. Created by long-time 29 Palms locals Dana and Rich, this brand is rooted deeply in the rugged beauty of the high desert — the kind of love that comes from truly knowing a place and choosing to stay.

Very Very blends their own art and designs with a thoughtfully curated mix of home goods, jewelry, apothecary items, and desert-inspired pieces. Everything feels intentional. Collected. Lived-in. The kind of things you pick up and instantly imagine in your space, carrying a little dust and sunlight with them.

At the heart of it all is their mission: to spread goodness, support the community, and invite visitors into the magic of this place they call home. You can feel that care in every piece — nothing rushed, nothing overdone. Just honest creativity shaped by the desert.

If you’re drawn to unique, desert-made goods with a real sense of place, Very Very is a must-see. You can find their collection here at Joshua Tree Trading Post, and if you’re heading toward 29 Palms, their storefront is well worth the stop.

A little desert magic, made by people who truly belong to it.