Honoring Those Who Serve: Veterans Day at JT Trading Post

Veterans Day lands this Wednesday, November 11, and here at the Post we wanted to do more than post a flag graphic and call it done. Joshua Tree sits in the middle of a deeply military community, and the service members, veterans, and military families who live and travel through this desert are part of what makes it home. So this year, we're putting together a simple guide: a discount, a free day in the park, and a few things on our shelves that actually make sense for military life.

20% Off for Service Members and Their Families

Let's start with the part that matters most. JT Trading Post offers 20% off for service members and their families, every day, not just on holidays. It applies to active duty, veterans, and the family members who serve right alongside them.

Shopping online? Verify through GovX ID and the 20% discount unlocks instantly. It only takes a minute, and it works across the shop, from Free People to our local makers. Shopping in person? Just ask our team at the register.

This is a standing thank-you, not a one-day sale. If you've served, or you're a spouse, parent, or kid holding down the home front, it's yours any time you shop with us.

Joshua Tree National Park Is Free on Veterans Day

Here's the second gift of the week: Joshua Tree National Park is free to enter on Veterans Day, Wednesday, November 11. The National Park Service waives its entrance fee on the holiday, which normally runs $30 per vehicle, so you can drive in, hike, scramble the boulders, and watch the sun drop behind the Joshua trees at no cost. (The fee-free day applies to entrance fees only. Camping and other special-use fees still apply, and as of 2026, fee-free days are open to U.S. citizens and residents.)

November is one of the best months to be out here. The heat has broken, the light is golden by mid-afternoon, and the park is at its most welcoming. Pack water, layers for the cooler evening, and plan to stay for sunset. Then, when you're ready for lunch, coffee, or a little browsing, we're a short drive from the west entrance and open seven days a week.

Finds That Fit Military Life

Military families live differently. You move often, travel light, pack fast, and look for things that earn their place in the box. We pulled together a few favorites from our Honoring Service Members collection that fit that rhythm.

Built to wear hard

• Coaches Jacket, $99.99. A classic, lightweight layer that handles base mornings and cool desert nights equally well.
• Bomber Jacket, $69.99. A clean, everyday piece that's easy to pack and easy to wear anywhere.
• Active Quick Dry Shorts, $44.99. For early-morning runs, workouts, and long days in the sun.

The American collections Our American Family, American Home, American Mens, and American Womens collections pull together the pieces that lean into that red-white-and-blue spirit without feeling like a costume. They're a good place to start if you're shopping for a gift or refreshing your own closet and home.

Gifts that travel and last

• JT Olive Oil, our limited-edition extra virgin olive oil from Joshua Tree groves, is a small, giftable taste of the desert that ships easily to a loved one stationed far from home.
• Desert Dust seasoning is the kind of pantry staple that turns any kitchen, on base or off, into a little piece of Joshua Tree.
• Glassware with a point of view. The 12 Gauge First Amendment Shot Glasses ($10), the 50 Caliber Brass Ceramic Shot Glass ($12), and the Constitution of the United States Whiskey Glass ($18) make easy, affordable gifts for the veteran who has everything.

For the whole household

• The Desert Dog Collection is for the four-legged members of the family who have PCS'd right along with you.
• Our Kids Collection has Joshua Tree graphic tees and goods for the little ones.
• Tech & Camera Gear, including portable power banks, is made for long drives, road trips, and the moves in between.
• DIFF Sunglasses give you polarized protection for desert glare, with a style range that works for just about anyone.

A Simple Thank You

Veterans Day is a day to say thank you, and the best thanks are the ones people can actually use. A discount that's always there, a free day in one of the most beautiful places in California, and a shop full of things we hope make life a little easier and a little more fun.

To everyone who has served, and everyone who has waited at home, we see you. Come spend Wednesday in the desert.

Shop the Honoring Service Members collection online, or stop by the Post in Joshua Tree, open seven days a week.